- October 15, 2023
- Posted by: [email protected]
- Category:
Fans of Taylor Swift and crypto enthusiasts have a new reason to rejoice as they can now purchase tickets for the much-anticipated movie, “Taylor Swift: The Eras Tour,” using various cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), Dogecoin (DOGE), and Shiba Inu (SHIB).
The film, hitting theaters worldwide today, has already generated a remarkable $100 million in presales, setting the stage for a blockbuster premiere. Leading cryptocurrency payment service provider BitPay enables this unique crypto payment feature, marking yet another foray into the world of entertainment.
BitPay has a history of supporting crypto payments for various ventures, having previously partnered with the theater chain AMC to enable seamless cryptocurrency payments for movie tickets. To utilize this payment method, fans can visit the AMC website or use their mobile app, selecting BitPay at checkout. In addition to Bitcoin, Ethereum, Dogecoin, and Shiba Inu, customers will also have the option to purchase tickets with Bitcoin Cash, Litecoin, and XRP.
AMC has played a pivotal role in the journey of the “Eras” film by negotiating directly with Taylor Swift for its release in their theaters. This direct deal bypassed the traditional Hollywood studios usually involved in film distribution, providing AMC with an exclusive agreement. As a result, Swift is poised to receive a substantial 57% share of ticket sales revenue, a share rarely seen in the entertainment industry.
The movie’s release is expected to breathe new life into a struggling movie box office that has faced challenges due to strikes by the Hollywood writers’ and actors’ guilds. Since the successful releases of “Barbie” and “Oppenheimer” in July, theater attendance has dwindled significantly. However, with the excitement surrounding “Eras,” industry insiders are optimistic that it will attract a large audience and rejuvenate the box office.
If a significant number of “Eras” ticket buyers opt for crypto payments, it could create an intriguing scenario due to the film’s unique distribution setup.
This move by BitPay aligns with the broader trend of major payment companies expanding their cryptocurrency offerings. Last week, MoonPay, a crypto payments infrastructure company, introduced a new feature in its app that allows users to swap one cryptocurrency for another, expanding its services. In August, PayPal announced plans to roll out its PYUSD stablecoin, and Coinbase received regulatory approval to offer perpetual futures trading services to retail customers outside the United States.
This intersection of the entertainment and crypto worlds not only demonstrates the versatility of cryptocurrencies but also the ever-expanding acceptance and integration of digital assets into everyday transactions.
