- April 25, 2024
- Posted by: [email protected]
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Manchester City forged an innovative relationship with Quidd, a leading digital collectible platform, in a game-changing move that marks a paradigm shift in the world of sports collectibles. This strategic collaboration heralds a new era of fan engagement, offering enthusiasts an immersive journey into the world of non-fungible tokens (NFTs) and digital memorabilia.
At the heart of this collaboration lies a collection of meticulously designed Manchester City-themed NFT trading cards, poised to captivate fans with their unique blend of artistry and technology. Through Quidd’s exclusive platform, supporters gain access to a treasure trove of digital assets, each representing a piece of the club’s rich history and legacy.
Michael Bramlage, Quidd’s visionary CEO, sees this partnership as a catalyst for revolutionizing the sports collectibles landscape. By partnering with Manchester City, a club renowned for its forward-thinking approach to the game, Quidd aims to redefine the fan experience, transcending traditional boundaries and fostering a deeper connection between clubs and their supporters.
Tom Boyle, Vice President of Global Partnerships Marketing and Operations at City Football Group, shares this vision, emphasizing the transformative potential of merging football’s heritage with cutting-edge technology. Through this collaboration, Manchester City seeks to not only modernize the age-old tradition of collecting cards and memorabilia but also to pioneer new avenues for fan interaction in the digital age.
The partnership’s inaugural offering is nothing short of spectacular, featuring a curated selection of over 200 bespoke player cards, each meticulously crafted to capture the essence of Manchester City’s storied past and promising future. Scheduled for release on May 2nd, these digital treasures will be made available through Quidd’s state-of-the-art marketplace, offering fans a seamless and immersive collecting experience.
To celebrate the launch, the first 10,000 Cityzens will receive exclusive perks, including complimentary packs and early access to premium content. Beyond digital rewards, Cityzens can look forward to real-world experiences, ranging from VIP hospitality tickets to once-in-a-lifetime opportunities, such as witnessing first-team training sessions at the iconic City Football Academy.
This initiative not only engages fans in a novel digital collecting experience but also underscores Manchester City’s commitment to innovation and fan-centricity. By leveraging Quidd’s expertise in the digital realm, the club aims to cultivate a vibrant community of passionate supporters while driving revenue and brand engagement to new heights.
Furthermore, this partnership with Quidd marks yet another milestone in Manchester City’s journey into the NFT space, following the success of previous initiatives such as the “Unseen City Shirts” collection and the virtual Etihad Stadium project in collaboration with Sony. With each endeavor, Manchester City reaffirms its position as a trailblazer in sports innovation, paving the way for a future where fan engagement knows no bounds.
